"The best way
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History of Coaching



Coaching in some form or another has been around

for many years, indeed probably for as long as man

has walked the earth! Who could deny that the

earliest caveman didn't perform some kind of

coaching in passing on tips on how to obtain food!



The most recent origins of Coaching and the

rationale behind the current upsurge of interest

in Life Coaching are worthy of a quick analysis.



Dr Norman Vincent Peale is oft considered to be

the 'founding father' of positive thinking, and

indeed, in his book, 'The Power of Positive

Thinking', first published in 1952, Peale outlined

his motivation. He could see the pain and struggle

of human existence. He could see how positive

thinking through faith could overcome defeat and

enable anyone to achieve worthwhile goals. The

importance of mindset was demonstrated in his

quote:



'You are not what you think you are. But what you

think - YOU ARE!'



Peale's book was a breakthrough and taken further

by the likes of Dale Carnegie, however, there have

been many people before and after Peale

suggesting that you need a positive mindset, a

clear target and a commitment to action to

achieve what you want in life.



Consider the following examples:-



'We think too small. Like the frog at the bottom

of the well. He thinks the sky is only as big as

the top of the well. If he surfaced, he would have

an entirely different view'. Mao Tse-tung



'It's not the mountain we conquer, but ourselves'.

Sir Edmund Hilary



'All men dream, but not equally. Those who dream

at night in the dusty recesses of their minds wake

in the day to find that it was vanity: but to

dreamers of the day are dangerous men, for they

may act their dreams with open eyes, to make it

possible.' T.E. Lawrence



'It concerns us to know the purpose we seek in

life, for then….we shall be more likely to attain

what we want'. Aristotle



Positive Thinking is at the heart of personal

achievement. Coaching is the art of helping others

achieve whatever they want to achieve. By helping

the coachee to understand the power of positive

thinking, and determining where they want to get

to, the coach will encourage them to set clear

targets, to explore options and then to take the

necessary action to achieve their target.



So, if Peale talked about positive thinking in the

early 1950's, how does this relate to Coaching?



Indeed, is coaching just about positive thinking?

Well, I believe all the founding principles of

Coaching can be attributed to the power of

positive thinking. It is, though, much more than

that.



Coaching is an art whereby the Coach guides the

coachee to achieve whatever is important to them.

Sometimes, it might just be enabling the coachee

to 'see the wood for the tress', whereas in other

situations there may be a need to help the coachee

to explore and redefine their own limiting beliefs

and to understand their real values, as a

pre-requisite of aiding the coachee to achieve

what is important to them - their own definition

of success.



'I stand on the threshold of something

extraordinary. Throughout my life I have

'survived'. I have been successful in many

respects, particularly in the eyes of others.

However, in my own eyes, the road to success

stretches out far into the future. Having

discovered why I am here, I now move with haste

along the path. To help others reach the same

feeling of freedom and their own destiny, to make

the world happier, healthier and safer, and to

leave the world just a little better positioned

than when I joined it'. Malcolm Rose



'I know this now. Every man gives his life for

what he believes. Every woman gives her life for

what she believes. Sometimes people believe in

little or nothing, yet give their lives to that

little or nothing. One life is all we have and we

live it as we believe in living it. And then it is

gone. But to sacrifice what you are and live

without belief, that's more terrible than dying'.

Joan of Arc

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