"The first step is to fill
your life with a positive
faith that will help you
through anything.
The second is to begin
where you are."
Norman Vincent Peale  
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The best thing about taking this journey of

bettering your quality of life, no matter what

area of your life you want to enhance, is that

you are not alone.



I will always be there for you, even when life

is great and you hit a hic-up.



It would be foolish to believe that you will

never run into any blocks or stoppages while

on route to any destination, so be assured

that all you need to do is pick up the

telephone or e-mail me and I will support you

through the challenge.



If you feel that you need to verify the

methodology of coaching you can always contact,

The Coaching Academy, who are my mentors and

trainers and are the largest and most

successful academy in Europe.



The final safeguard that is in the place is

the code of ethics laid down by The Coaching

Academy which I adhere to which is as follows:



PROFESSIONAL CODE OF ETHICS



All staff, tutors, students, graduates

associates and members of the Coaching

Academy must agree to follow the Code

of Professional Conduct (The Code).

Alleged breaches of The Code will be fully

investigated by The Coaching Academy and

if proven, may lead to the expulsion of the

guilty party and the withdrawal, without

compensation, of all and any rights

previously bestowed by virtue of that

individual's connection with The Coaching

Academy.



The Code



All staff, a tutor, students, graduates,

associates and members of The Coaching

Academy agree to:-



  • Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.


  • Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.


  • Respect the commercial confidentiality of The Coaching Academy by not divulging business information to any third parties.


  • Maintain the good reputation of the coaching profession in general and The Coaching Academy in particular.


  • Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Coaching Academy.


  • Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.


  • Represent true levels of status, title, competence and experience in order not to mislead, misrepresent, or defraud.


  • Clearly state to clients and potential clients the: terms of any commercial agreement including the expectations of both parties.


  • Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.


  • Obtain written permission from any client or potential client before releasing their names as referees.


  • Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.


  • Recommend different coaches or resources when these wi11 be more appropriate to the clients needs.


  • Avoid all conflicts of interests and give notice of such potential conflicts to The Coaching Academy. Advise both The Coaching Academy and the client on the risk of conflict if a relationship moves beyond a coach/client situation. (For example a personal or business relationship.)


  • Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.


  • Endeavour to enhance public understanding and acceptance of professional coaching.


  • Share skills and experience with fellow members and associates of The Coaching Academy to further increase the body of knowledge, skills and competencies of such parties.


  • Respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas.


  • Use the tuition, definitions and works provided by The Coaching Academy as the basis for all coaching.


  • Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent guardian or teacher as appropriate.


  • Contact The Coaching Academy immediately if you find yourself in a situation which may create conflict, litigation or bad publicity.


  • Comply with all laws and by-Laws of the UK and, if coaching clients based abroad, with the laws of the client's country.


  • Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.


  • Make a copy of this Code freely available to clients if they request it.






I hope that the above will abate any fears you may have.



You are welcome to check and verify the above.

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